2017 Hang Ten SEO Client Overview
Client: DFW Honda came on board in March of 2017. They needed SEO services for their car dealership. Hang Ten SEO partnered with Premier Online Marketing to provide monthly SEO services.
Main Goals: Review website on a monthly basis to provide SEO guidance on how to improve performance.
Focused Locations: Dallas Texas and surround area.
Methods Used: Backlinking, Local SEO Citation Building, Keyword Analysis and Targeting, Competitor Analysis.
Hosting Providers: Dealerspike
Content Management System: Dealerspike,
Tools Used: SEOProfiler, SEOSiteCheckup, Moz Local, SEMRush
What Makes This Project Unique: Working on this project has a few difficulties due to having to work with Dealerspike. Updates have to go through Dealerspikes support ticketing system, which can slow SEO updates. Their ticketing system only allows single requests, so more emails have to be submitted.
Immediate Issues
For some unknown reason both a Sitemap and Google Analytics were not present at the start of the project. This certainly could effect their only presence and realistically without Analytics, they would have a hard time seeing what their traffic flow looked like.
DFW Honda Company Background
DFW Honda in Grapevine, TX is a “Family” dealership. They are family owned and friends operated and they treat all of our customers like their friends and family. DFW Honda’s goal is to keep their customers and their friends coming back for more “Great Honda Products”.
In the 1960’s Honda was new to the US. Their successful advertising campaign, “You meet the nicest people on a Honda” made the Honda brand a household name. That was true then and it is still true today. Honda riders are the “Nicest People” and we are glad to have them as our customers.
In 1976 Don Smith established DFW Honda in Bedford, TX. He then transferred the dealership to J.L. Caylor in 1988 and in 1993 the current owners purchased the dealership. In 2002, DFW Honda relocated to Grapevine and a new facility was designed and built to enhance the customer experience. In 2012 more design upgrades where added and we continue to improve our facility today.
Even though the dealership started as a small “bike shop” in 1976 in Bedford, TX, DFW Honda has expanded and grown into a top tier “Honda Powerhouse” dealership. As a Honda Powerhouse, we maintain a level of inventory and expertise above and beyond most dealerships. DFW Honda are the “Honda experts” and strive to provide the most enjoyable customer experience available.
