A CITATION is any online mention of the name, address, and phone number of a business, often referred to in the SEO world as NAP. You can think of a Citation as a Businesses’ Yellow Pages listing
Citations can include both local mentions and global mentions. and take the form of local business directory listings, website listings, social platforms listings and so on.
The Goal of a Citation audit is to discover what business listings exist and if those listings are correctly placed. Misspellings, incorrect phone number and address listings can cause confusion for your customers, website visitors and search engines.
Citation Audit Tools
Citation Audit Results
After completing the Citation Audit we, discuss various options that clients may want to implement including using tools like YEXT to not only fix citation issues, but also supercharge the citation building process.