A website SEO Audit is usually the first step in evaluating your website’s overall SEO health. We perform an
analysis based on sound SEO principles that have been shown to improve website and page ranking performance.
WEBSITE SEO AUDIT
The Audit usually involves using several tools including
In evaluating the results, we look for what we like to call “Quick Wins” or “Low Hanging Fruit“. Essentially a checklist of easy to fix items that should boost SEO performance within the first month.
ON PAGE SEO ISSUES
Examples include identifying On Page SEO issues like missing
- Title tags
- Header tags
- Meta Descriptions
- 404 errors
- Duplicate page content.
WHOLE FOODS SEO CASE STUDY
We wrote up a interesting Case Study on Whole Foods, where Header tags were getting inserted into pages that had nothing to do with the actual content. Issues like these can negatively effect page ranking scores, which in turn can mean less website traffic.
SEARCH ENGINE REVIEW
The audit also reviews how your website is currently setup to communicate with Search Engines. Missing or inaccurate sitemaps or robots files could be causing index problems.
- Sitemap.xml file
- Robots.txt file
- Google Analytics
HOME AWAY SEO CASE STUDY
Home Away’s Case Study looked into the reason why Home Away experienced a drop in website traffic near the end of 2015. From our analysis it appeared the culprit was due to the Robots.txt file omitting pages from Search Engine indexes.
WEBSITE AUDIT RESULTS
With each Website SEO Audit, we provide a detailed breakdown of actions that need to be taken to improve overall SEO performance.