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2017 Back The Track Client Overview

Client: Back The Track came on board at the start of 2017.  They needed SEO services for their non-profit organization to raise money to build a track for the Austin High School.

Main Goals: Review each website on a monthly basis to provide SEO guidance on how to improve performance.

Focused Locations: Austin, Texas

Methods Used: Backlinking, Local SEO Citation Building, Keyword Analysis and Targeting, Competitor Analysis.

Hosting Provider: Godaddy

Content Management System: WordPress

Tools Used: SEOProfiler, Synup, SEOSiteCheckup, Moz Local, Upcity, WordPress

What Makes This Project Unique: Working on this project has a few difficulties due to having to work with multiple people who have different agendas on what needs to be done.

Back The Track Background

Austin High School, AISD, and the Austin running community have partnered to raise funds to resurface and renovate the Austin High track and field. This initiative is a public/private partnership called “Back the Track,” and we are looking for businesses, runners, parents, and other community members to contribute to this great cause.

Given its significant community usage, the track’s surface is in very poor condition and is unsafe for student and community athletes alike. Led by an Austin High parent, Back The Track has built a volunteer coalition of community members and local businesses working with Austin High and AISD to support the track’s renovation. With contributions from these individuals and organizations, Back The Track has already engaged an architect to begin the design process. Back The Track will need additional funds over time to complete the design process and ultimately pay for construction.