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2016 Hang Ten SEO Client Overview

Client: Tectonics II Ltd (  Tectonics 2 came on board at the end of 2016.  They needed a revamped website and wanted to take on SEO services.

Main Goals: Create a new template for their WordPress website and Improve and monitor ranking performance using SEO techniques to drive traffic for 6 local locations in Central Virgina.

Focused Locations: Roseland, Charlottesville, Nelson County, Albemarle County, Wintergreen and Central Virginia.

Methods Used: Backlinking, Local SEO Citation Building, Keyword Analysis and Targeting, Competitor Analysis.

Hosting Provider: WPEngine

Content Management System: WordPress

Tools Used: SEOProfiler, Synup, SEOSiteCheckup, Moz Local, Upcity, WordPress

Tectonics II Ltd Background

Tectonics II Ltd has been building custom homes since the 1980’s. It’s a family run business with 3 generations of home builders.  Tucked away in Blue Ridge Mountains of Nelson County Virginia, Tectonics has made a name for themselves as quality custom home builders.

The business is run by Steve and Justin Crandall who both live in Nelson County.  Visiting their homes you can see how they always seem to incorporate bits of Nelson into their designs.

Beyond building custom homes, Steve Crandall managed to create a thriving restaurant and thriving brewery known as Devils Backbone Brewing Company, which he recently sold to Anheuser-Busch.