Recently we came across a rather cool Infographic that showcases some Forbes top companies by brand and breaks their logos out by color and fonts.
In the study Blue (37%), Red (27%) and Black (27%) reigned supreme for background and Sans Font (63%) and Helvetica (21%) were the fonts of choice.
The study also found that 56% of companies used both text and a logo for their overall design.
For companies that are just starting out or that are thinking about a new logo, you may opt to follow the pack go with a blue background, Sans Font and both text and Logo. For those that are a little daring, you can always try purple