For those that are studying for the Google AdWords Video Advertising Certification 2017 Exam, here is a great study guide with answers.  The Google Exams are free and can be found by joining the Google Partners program.

Google-Adwords-Video-Study-Guide-Answers-2017

Certifications are available for Google Adwords and Google Analystics.

To become Adwords certified you have to pass 2 out of 6 Adwords exams.  You must pass the Adwords Fundamentals exam and 1 of the following (Search Advertising, Display Advertising, Video Advertising, Shopping Advertising or Mobile Advertising).  If you fail an exam, you can retake it in 7 days.  Each exam has it’s own study guide.  You have to get a passing score of 80%.

What I don’t like about the exam format is the fact that Google doesn’t tell you which questions you missed and doesn’t allow you to go back and review your answers.  Many of the questions and answers are very nit picky.  I found that many of the questions and answers aren’t found in the offered Google’s Study guides, which IMO means that if you’re just using that to study with, you’re not going to know all the answers.

The Google Adwords Video Advertising Certification questions come from the following categories

  • Trueview In-Stream
  • Trueview In-Display
  • Trueview Campaigns
  • Adwords
  • Massheads
  • Remarketing
  • General

AdWords Video Advertising Certification 2017 Questions and Answers

I have included many of the questions and answers that MAY appear on the certification exam.  Some of the following answers could be wrong, since these were questions from 2016 and all haven’t been verified.  Blue answers are what I think the correct answers should be.

Best of luck and please let me know if you find any errors in my answers.  These questions and answered helped me get a passing score above 80%.


TrueView in-display ads can run on:

The YouTube Network
YouTube and the Display Network
The Display Network
The Search Network and the Display Network

Where the ads appear: TrueView in-display ads can appear next to YouTube videos, on YouTube search results, on video plays on YouTube channels and Watch pages, and on publisher sites across the Display Network.

Youtube and the Google Display Network


Which is a tip for optimizing a TrueView video for viewer engagement?

Run both an in-stream and an in-display version of the ad
Add a call-to-action overlay
Increase each target group’s bid by 100%
Add exclusions to the campaign


In which TrueView format(s) can an advertiser use a companion banner?

All of the listed answers are incorrect

In-stream and in-display
In-stream
In-display


TrueView in-stream ads and in-display ads appear, respectively:

at the top and bottom of videos
before videos and as clickable thumbnails
to the left and right of videos
as clickable thumbails and before videos


True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

True
False


True or False: Advertisers can set bids per ad format.

False
True


TrueView in-display video ads run on:

YouTube video and search pages and the Display Network
The YouTube Network
The Display Network
The Search Network and the Display Network


A TrueView in-display video ad needs to be:

There isn’t a time limit
about 2 minutes
less than 30 seconds
more than 30 seconds


TrueView video campaigns can include:

videos uploaded directly to YouTube
images
text
other video formats


The initial remarketing list size for video campaigns includes users from the past:

You can’t include visitors from past days
15 days
540 days
30 days


If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

on targeted topics and affinity audiences
only on targeted topics
only on targeted affinity audiences
only when targeted topics and affinity audiences match


_________ ads can be created and managed through AdWords.

Masthead
TrueView
Reserve-bought
TV


A click on a companion banner:

can direct to a YouTube channel
300x250All of the listed answers are correct
can direct to an external URL
counts as a view even if the person hasn’t watched 30 seconds of the ad


True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.

False
True


An advertiser can use a remarketing tag to target people who’ve:

set up multiple YouTube accounts
searched on YouTube for videos about products like hers
posted videos on YouTube that mention her products
subscribed to or unsubcribed from her YouTube channel


True or False: IP address exclusion is not available for TrueView campaigns.

True
False


If your client wants to pay only when someone views an ad, you should use:

Text ads
TrueView in-stream ads
Viewable cost-per-thousand-impressions (vCPM) bidding
YouTube homepage ads


Which of these formats can be booked cross-screen (mobile and desktop)?

Rich Media Layouts Mastheads
Video Media Layout Mastheads
Rich Media Custom Mastheads
Video Mastheads

Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:

  • Video Masthead: Including optional interactivity
  • TrueView in-stream ads: Skippable pre-rolls and mid-rolls, including optional interactivity features
  • Reserve in-stream ads: Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls
  • TrueView in-display ads: Banner template with video thumbnail and text description that drives YouTube video watch page

https://support.google.com/partners/answer/6209157?hl=en


To run a TrueView video ad, the video must be uploaded to:

YouTube, with the privacy settings changed to “Private”
YouTube, with the privacy settings changed to “Public” or “Unlisted”
an advertiser’s website
any video hosting site


Which is a best practice for a successful TrueView in-stream ad?

Include a strong call-to-action so the viewer knows what to do
Add a frequency cap
All of the listed answer are correct
Use at least 3 types of targeting to find out which performs best


Video advertising on YouTube lets you:

pay a single monthly fee
use pay-per-report analytics and pay for click-throughs only
use pay-per-report analytics and pay a single monthly fee
use free video analytics


________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

TrueView in-display ads
Companion banners
YouTube Mastheads
Companion Mastheads


With YouTube Analytics, you can track metrics on:

playback locations
cost per channel visitors
YouTube session lenght
TrueView ad skip rates


When is someone added to an advertiser’s video remarketing list?

When she views the ad for the second time
When she clicks the ad
When she views the ad
When she purchases something from the advertiser’s website


Which can’t be added to a TrueView video?

A call-to-action overlay
A ticker tape
A companion banner
A mobile app promo


True or False: More than one YouTube account can be linked to an AdWords account.

False
True


Which can be done in YouTube Analytics?

Check the count of TrueView earned actions
Check the conversion volume
Create remarketing lists
Check engagement reports


What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content – for example by clicking Install or watching the first 30 seconds of the ad – with CPV bidding
The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding


If someone clicks a TrueView in-display ad, where do they land?

The ad’s destination URL
The advertiser’s website
The video on the YouTube watch page or advertiser’s channel
The advertiser’s YouTube Masthead


True or False: YouTube remarketing lists can be used with standard text and display ads.

True
False


TrueView in-stream ads can appear on:

the Google Play Store
YouTube watch pages
YouTube Mastheads
Google search results and YouTube watch pages

Broad reach: TrueView ads can appear on both YouTube and other publisher sites in the Display Network for desktop computers and high-end mobile devices. Note that video content for TrueView ads must be hosted on YouTube.


Which of these remarketing lists can be used for a video campaign?

People who clicked the +1 button on the advertiser’s Google+ page
All of the listed answers are correct
People who watched certain videos on the advertiser’s YouTube channel
People who skipped the advertiser’s TrueView in-stream ads


An advertiser can:

remarket video ads from the Search Network on the Display Network
optimize remarketing by raising bids on topics or channels that generate the greatest ad response
target viewers who are watching competitors ads on YouTube
combine an AdWords remarketing list with a Masthead ad unit

Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.

https://support.google.com/partners/answer/2453998?hl=en


Where would a call-to-action (CTA) overlay show?

On videos on your channel
All of the listed answers are correct
On embedded videos
On TrueView in-display ads


Which can an advertiser include in a TrueView video ad to increase interactivity?

A scrolling banner
An animated GIF
A card
A blinking border


People are added to an advertiser’s video remarketing list when they:

click a text ad in Google search results
watch, comment on, like, or share a competitor’s YouTube video
sing in to YouTube
watch, comment on, like, or share a advertiser’s YouTube video


A viewer can skip watching a TrueView in-stream ad after:

5 seconds
10 seconds
7 seconds
2 seconds


_______ is used for video campaigns

Cost-per-acquisition (CPA) bidding
Cost-per-click (CPC) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-view (CPV) bidding


________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

Interest
Contextual
Placement
Topic


What is Masthead billing based on?

A flat daily fee
Impressions and clicks
Clicks
Impressions


The standard companion banner size for TrueView in-stream ads on YouTube is:
300×80
300×60
300×600
300×250


True or False: You can use contextual targeting with videos.

False
True


The most effective way to control the number of times someone sees an ad is by:

Lowering bidding levels
Monitoring audience retention metrics with YouTube Analytics
Setting a frequency cap
Setting a lower cost-per-view (CPV) bid at the target group level


What’s the maximum length a TrueView video ad can be?

30 seconds
7 minutes
There isn’t a time limit
1 minute, 30 seconds


What does linking an AdWords account to a YouTube account let an advertiser do?

Create call-to-action (CTA) overlays
Access more video reporting metrics
Create a remarketing list
All of the listed answers are correct


What are best practices for creating a TrueView in-stream ad?

Provide clean next steps so customers can take action
Deliver the most important message early in the video
All of the listed answers are correct
Add a call-to-action (CTA) overlay


You can see average video-view duration metrics in:

reports in AdWords
the “Campaigns” tab in AdWords
the “Audience retention” tab in YouTube Analytics
Google Analytics


Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Clickthrough rate (CTR) and cost-per-click (CPC)
View rate and cost-per-click (CPC)
View rate, cost-per-view (CPV) and follow-on views
The targeting options that were used

Impressions: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they represent how many customers actually laid eyes on your ad. You might not care whether they ended up buying anything from your site, but you do want them to remember that catchy new slogan you paid big bucks to develop and share with the world.

One way to really prioritize impressions is to create a cost-per-thousand impressions campaign (rather than a cost-per-click campaign). That way you’ll pay based on the number of impressions your ads have received, rather than by the number of clicks they’ve gotten.

Customer engagement: If you’re focused on branding, you can use clickthrough rate (CTR) to measure customer engagement for Search Network ads. On the Display Network, though, user behavior is different, and CTR isn’t as helpful. That’s because customers on sites are browsing through information, not searching with keywords. Also, on a busy Display Network page, an ad has to compete more to get the attention of a reader than it would on a search page. It’s more important to try to achieve a good CTR on the Search Network (1% or higher) than on the Display Network, where clickthrough rates are frequently lower. You may want to consider other measurements like conversions for Display Network ads.

Conversions can help you see whether your ads are driving branding-related visitor behavior you think is valuable, such as sign-ups or page views. After all, aren’t you curious how many people join your mailing list after watching that expensive video ad your company just created?

Reach and frequency: Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.


With a Masthead ad, an advertiser can reserve:

The YouTube homepage
Specific videos
YouTube search pages
Specific channels


What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?

0.02
0.2
0.11
0.09

View Rate Calculation: 900 (views) / 10,000 (impressions) = 0.09 (view rate)


Call-to-action (CTA) overlays are compatible with:

TrueView in-display ads that are at least 30 seconds long
TrueView in-display ads only
TrueView in-stream ads only
any TrueView ad format


Video ads can appear on:

All of the listed answers are correct
Specific YouTube videos
Specific YouTube channels
Websites on the Display Network


True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

True
False


True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.

False
True


If your client wants a specific reach for a specific price on YouTube, you should use:

placement targeting
TrueView videos ads
affinity audiences
reservation buying


What percentage of video views on YouTube come from mobile devices?

More than 75%
More than 50%
Almost 15%
Almost 25%


True or False: Video ads may appear in videos marked “Private” on YouTube.

False
True


A TrueView in-stream ad view is counted when a viewer:

lands on the YouTube page where the ad is running
watches or skips the ad
watches the ad for a second time
engages with the ad, for example, by clicking a  call to action


Which targeting methods can be used with TrueView ads?

Remarketing
Topics
Affinity and in-market audiences
All of the listed answers are correct


What’s needed for an advertiser to set up a video ad campaign?

A budget for creating professional video ads
A conversion rate of at least 5% on the Search Network
A base AdWords budget in addition to pay-per-click costs
A YouTube video


Video remarketing is a way to optimize:

cost-per-view (CPV) bidding strategies
video campaigns
bidding strategies
conversions


How can an advertiser calculate the view rate of a video campaign?

By dividing the number of clicks by the number of views
By looking at the percentage of viewers who watched the video until the last quartile
By dividing the number of views by the number of impressions
By dividing the number of impressions by the number of clicks


On average, how long does it take for a video ad to get approved?

1 business day
10 business days
2 hours
Video ads instantly eligible to show on Yout and the Display Network


TrueView campaigns can help advertisers optimize for:

impressions
clicks
views and engagements
conversions


What’s an example of a managed placement for a TrueView in-stream ad?

All of the listed answers are correct
A website on the Display Network
A specific YouTube video
A YouTube channel


Which ad rotation option can’t used for video campaigns?

Optimize for conversions
Rotate evenly
Optimize for clicks
Optimize for views


An advertiser is charged for viewing a TrueView in-display ad when someone:

share the ad
watches a TrueView in-stream ad after watching a TrueView in-display ad
Clicks and views the first frame of the ad
watches the entire ad

You’ll be charged only when viewers choose to watch your ad by clicking a thumbnail.

 https://support.google.com/partners/answer/2375464?hl=en&ref_topic=6054438


Frequency capping counts include:

only impressions that were viewable
only impressions that led to clicks
all impressions, including those that weren’t viewable
All impressions appearing in an ad position of “1”

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign.

Only impressions that were viewable count towards frequency caps. An ad is counted as viewable when 50% or more of the ad shows for one second or longer for display ads and two seconds or longer for video ads.

https://support.google.com/adwords/answer/117579?hl=en


What do earned actions measure?

Earned views, earned comments and earned likes
Earned visits to the website and earned comments
Earned visits to the website, earned views and earned comments
Earned conversions


Which devices can an advertiser target with a mobile video Masthead?

Android only
Mobile only
Tablet only
Both mobile and tablet


What does average view frequency measure?

The average number of times people have viewed the ad
All of the listed answers are incorrect
The average view rate for the ad
The average number of channel views


TrueView in-display ads run on:

YouTube watch pages and Masthead ads and Google search results
Google TV, Google search results and the Display Network
YouTube homepage, channel, watch pages and search results and the Display Network
YouTube videos and search results and the Display Network

Youtube search results, watch, home, mobile apps, mobile web and Google Display Network.

https://support.google.com/displayspecs/answer/6227733?hl=en


Which of these can be created to run on the Display Network?

VideoPlus ads
Homepage expandable Masthead ads
Lightbox ads and TrueView in-display ads
TrueView ads and VideoPlus ads


Video ads can run on:

The Display Network and video partner sites and apps
YouTube and the Display Network
YouTube only
YouTube and video partner sites and apps


What are the targeting options for Mastheads?

Affinity and remarketing
Topics and remarketing
Visitors to the YouTube homepage in a targeted country
Affinity, remarketing and topics


A client who wants to advertise before, during or after popular videos on the Display Network should:

add the keyword “video” to relevant campaigns
bundle display ads for each target audience
add a call-to-action (CTA) overlay to video ads
create  a video ad campaign


Linking a YouTube channel to a Google+ page lets you:

manage multiple channels from on Google account
manage multiple channels from on Google account and let multiple people manage a channel
manage one channel from one Google account and let multiple people manage a channel
manage one channel from one Google account


How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign? How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

By creating an AdWords conversion tracking code
By using Google Analytics
By using YouTube Analytics
You can’t measure conversions with the in-stream format


Why is average view frequency important to measure?

It tells you how many people are viewing the ad
It shows you how engaged people are with the ad
It shows how often the average person sees or interacts with the ad
It lets you continually track conversions


The best way to reserve an ad is to:

Contact a Google sales representative
Create a reservation campaign in AdWords
Create a standard video campaign
Enter specifications on the “Reservation tab”


What’s the maximum length a TrueView video ad can be?

1 minute, 30 seconds.
7 minutes.
There isn’t a time limit.
30 seconds